Job Description

Copywriter/Content Writer for Reframe App

Location:  Atlanta- In Office 

About Us:  Reframe is the #1 leading app dedicated to alcohol reduction, offering personalized support, resources, and a supportive community to help individuals achieve their goals of mindful drinking and healthier habits. Our mission is to empower users to take control of their relationship with alcohol and live their best lives.

Position Overview:

We’re looking for a skilled and creative copywriter to embody the voice of Reframe across our app and digital platforms. You’ll be at the forefront of developing compelling, engaging, and impactful messaging that aligns with our brand and resonates with our audience. This role is ideal for someone who thrives in a fast-paced environment, loves storytelling, and has a strong grasp of effective communication strategies.

Key Responsibilities:

• Craft clear, persuasive, and on-brand copy for in-app content, push notifications, email campaigns, social media, and marketing materials.
• Collaborate with marketing, product, and design teams to develop creative concepts and impactful messaging strategies.
• Maintain consistency in brand voice, tone, and style across all communications.
• Research alcohol-related topics, gather user feedback, and monitor industry trends to inform content development.
• Stay current with best practices in copywriting, digital marketing, and user experience to continuously enhance our messaging.

Requirements:

• Proven experience as a copywriter, ideally in health, wellness, or lifestyle industries.
• Strong writing and editing skills, with a keen eye for detail and grammar.
• Ability to transform complex ideas into clear, concise, and compelling copy that drives engagement.
• Solid understanding of brand voice, tone, and messaging strategies.
• Collaborative team player who can adapt to feedback and work cross-functionally.
• Familiarity with digital marketing channels, including social media, email, and app notifications.

Preferred Qualifications:

• Experience working with mobile apps or digital health platforms.
• Knowledge of behavioral psychology, behavior change theory or neuroscience.
• Personal experience or interest in alcohol reduction or mindful drinking.
• Bachelor’s degree in a related field.

Benefits:

• Opportunity to make a meaningful impact on people’s lives.
• Competitive salary based on experience.
• Flexible work environment.
• Access to a supportive and collaborative team.
• Opportunities for professional development and growth.

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