Marketing and Government Relations Manager Job at Carmelite System, Holyoke, MA

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  • Carmelite System
  • Holyoke, MA

Job Description

The Carmelite System is a multi-state, not-for-profit senior living organization sponsored by the Carmelite Sisters for the Aged & Infirm operating a network of Skilled Nursing Facilities and Assisted Living/Independent Living communities.

We are seeking to hire a

Marketing and Government Relations Manager .

This corporate level position is fully remote.Current Team members work in Eastern and Central Standard Time. $110K to $115K Annually based on skills and experience. Introduction: This role is responsible for assisting in the development and implementation of marketing strategies to enhance the organization's visibility, reputation and financial strength while developing and managing relationships with government entities and stakeholders. This role involves coordinating and supporting PR and marketing campaigns (acting as Project Manager to ensure desired outcomes), monitoring legislative developments, advocating for the organization's interests, and ensuring System awareness of changes in government regulations.

Marketing and Government Relations Manager Qualifications:

Bachelor's degree in Marketing, Public Relations, Political Science, Communications or related field. Master's degree preferred. At least 5 years of experience in the post-acute sector in the areas of marketing, government relations, public affairs, or a related role. Proficient in software and other tools required for developing marketing campaigns. Knowledge of regulations and operational practices regarding all sectors of elder care. Must have the ability to read, write, speak, and understand the English language. Must have sound knowledge of Federal and State regulations, Medicaid, Medicare, and managed care requirements. Marketing and Government Relations Manager Job Summary:

Participate in development of marketing campaigns and oversee their implementation across various channels, including digital, print, and social media. Utilize various software and other tools required for developing marketing campaigns. Meet regularly with each Home and System-selected Marketing and PR consultants to ensure the Home's PR, marketing and advocacy needs are envisioned, anticipated and met. Act as Project Manager to ensure seamless development, production and implementation of PR and marketing campaigns across all channels. Ensure consistency in branding and messaging across marketing materials and platforms to promote the mission and business objectives. As requested, conduct and/or obtain market research to identify trends and competitive positioning of the organization. Confer with System Vice President of Business Development and Community Relations (SVPBDCR) to develop recommendations for growth. Identify opportunities for partnerships with entities such as physicians, community-based agencies, hospitals, hospices, etc. and collaborate with VPBDCR for potential consideration. Track and report on relevant legislative developments, regulatory changes, and government policies (state and federal) that may impact the organization. Recommend advocacy strategies to influence public policy in favor of the organization's mission. Prepare and present reports on government relations activities, legislative updates, and potential impacts on the organization. This is a brief overview of job responsibilities and not intended to be all inclusive.

The Carmelite System Can Offer You:

Competitive Compensation Health (Aetna), Dental, Vision, HSA with employer contribution Student Loan Forgiveness Guidance Flexible Spending Account Fully paid Life and Long-Term Disability insurance Benefits available 1st of the mo. following 30 days Supplemental Insurances Retirement Plan Employee Assistance Program with

Discount Marketplace Generous Paid-Time-Off with 11 Holidays

Please consider joining our team working where The Difference is Love ℠ !

The Carmelite System, Inc. is an Equal Opportunity Employer and adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, and any other legally protected class.

#CS2024 Carmelite System

Job Tags

Holiday work, Remote job, Flexible hours,

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